There’s also a new feature we are testing on the product details page called “Price History”.

Oliver is busy working on a cool piece of tech which should hopefully make product updates on our site easier and more fun for us to do too

We’ve also learned in this time that we are pretty crap at updating the blog
When’s there’s riding to be had… well you know

We’re slowly adding some new products in when we can.

There is a new tool that we are working though. It’ll help speed up the addition of new products to the catalog as well as make it easier to put older gear on there.

Why do we want to put older gear online? Because there are some wicked sales!!!

Stay tuned

Very nice.

We’ve made the interface a bit snappier by letting you browse the products range using new fangled web 2.0 technologies.

You can see the discount percentage in the products list and there is also the ability to filter by sale items.

The products page itself lists a cleaner price list too.

We have some more features which we will be rolling out soon. One of them is a price history graph. We’ve been logging the pricing changes for all products in the catalog and soon you’ll be able to see how the price changes over the course of the years. This is handy for older stock items.

The loud crazy base graphics are looking pretty sweet!

K2 have a long history in board and ski manufacturing and you definitely can’t complain about the quality of their products.

Available in Wide
This board is also made with spefeic versions that are wider for bigger feet.

Directional
This means that the side cut is different on the nose and the tail. In other words the board is made to go predominately in one direction

Mixed Camber
The board has a mixture or combination of different cambers. i.e. is not pure rocker or normal camber. eg Lib-tech C2 power banana

No Camber
This is a board that is flat. There is no reverse camber ( rocker ) or positive camber

Non-Standard Edges
The side cut is rippled giving better grip in hard conditions. Basically Magne Traction, Frostbite Edges or any other similar technologies

Normal Camber
A board when place on the ground will only sit on the nose and tail, like they used to in the old days ( well 4 years ago anyway )

Reverse Camber
A board when placed on the ground only touches in the middle or sometimes all rocker, banana, flying V or what ever other names the kids are calling it these days

Twin Tip
In short a snowboard that rides the same backwards and forwards. Stiffness and side cut are the same on the nose and tail

Powder Board
A board that is specifically designed for riding powder

Splitboard
A board that can be split in two and used as skis for back-country touring

Loads of sites and stores all ask the same questions; How tall are you? What is your weight? Are you male or female?

We think they are good questions but when you try and find advice on buying a board, there are other questions that are important too.

So, here are some of the questions we came up with:

• What are your local snow conditions?
• If you ride park, do you mainly jib?
• What kind of rider do you see yourself to be in 2 years?
• Do you prefer reliability?
• I’m oldskool, what is the oldest board for sale?
• “I preferred them when they were on vinyl”, aka  ”Hipsterness”, aka, what’s the rarest board?
• Loudness. I want more colors!
• Snow glow factor. How bright is the base?
• Resale value. How much is the board worth on ebay?
• Flex. Noodle or Plank?
• Forgiveness. How easily can I turn?
• Cheapskate. Just give me the cheapest board!

In the coming weeks we expect to launch an updated product catalog browser that uses modern web technologies to let you find what you are after even easier and faster.

We are also working on a feature that will help you decide which snowboard suits you the best based on your riding style, level, height and weight.

And since buying a new snowboard means you’ll probably ride it for a few years, this tool will also ask you what kind of rider you see yourself to be.

Stay tuned.

Our product catalog isn’t the result of some sort of  robot algorithm, instead we choose the products ourselves, add them in with our cool administration web site and tag them with information so our finder tools can do their  job better.

We call this a semi-automatic process. Having human eyes go over the data and using technology to make the job easier means the data quality is preserved.

The product set is also limited to the main snowboarding brands and for now. This means we can spend more time making sure the data is the best around.